The Importance of Tag Management.
Tag management is the practice of adding pieces of JavaScript code to a website or mobile app through a Tag Management System (TMS) such as Google Tag Manager or Tealium, without the need of modifying the current website code. A tag management system makes it simple for users to add, test and maintain several tags through a single web interface without the need of involving any developer.
There are several types of tags one can deploy, such as web analytics, online advertising, affiliate, audience measurement, shopping, retargeting, social attribution, personalisation and other custom HTML tags.
No Delays in Launching New Marketing Campaigns.
Before launching any campaign, digital marketers have to make sure that the website conversion tracking works well so that campaign performance can be accurately measured.
The Tag Management Systems allow the fast deployment and testing of conversion tracking codes through a user-friendly web interface. A tag can be added and tested within an hour by a marketer who doesn’t have web development skills; it’s that simple. Don’t miss out on revenue opportunities due to slow deployments anymore.
Get Enhanced Insights With Advanced Data Collection.
Tag Management enhances the data collection process, which allows the creation of advanced custom reports. Different digital marketing stakeholders could use those insights to improve their campaigns and other marketing efforts.
Anything can be tracked on a website from the number of conversions to cart abandonments and form validation errors. Also, it’s possible to transfer data from one place to another, as well as store them in cookies so that they could trigger or block the firing of other tags.
Dynamic Remarketing Made Simple.
Remarketing, also known as retargeting, is the tactic of showing search, banner or video adverts to people who have visited your website but didn’t convert.
Tag Management Systems, like Google Tag Manager, allows you to create dynamic remarketing lists. Those lists could then be used to show people adverts with the specific products they had viewed on your website.
Discover Our Tag Management Solutions.
Our consultancy offers several tag management solutions to any size and type of business. We have helped dozens of companies improve the accuracy of their collected data as well as create advanced custom reports. Below there is a sample of the solutions we offer.
Marketing Platform Tracking
- Google Analytics
- Google Ads
- Floodlight
- NetRefer
- DataXu
- Adform
- HotJar
- CrazyEgg
- Criteo
- Yandex
- AdRoll
- SaleCycle
- Snapchat
- Any Other Platform
User Behaviour Tracking
- Pageview Tracking
- Conversion Tracking
- Cross-Device Tracking
- Checkout Process Interactions
- E-Commerce Interactions
- Revenue Tracking
- Currency Tracking
- Page Scroll Depth
- Video Interactions
- Social Media Interactions
- Form Fields Tracking
- Validation Error Tracking
- Outbound Link Clicks
- Button Clicks
- Contact Link Clicks
- Tab Clicks & Hover Interactions
- PDF & Other Downloads
- Any other behaviour tracking
Advanced Tracking
- Cross-Domain Tracking
- Customer Lifetime Value (CLTV)
- Cookie Consent Configuration
- Store Values in Cookies
- Cookie Re-Writing
- Track 404 Errors
- Dynamic Tag Firing
- Lookup Tables
- Persist Campaign Data on LP
- Exchange Rate Conversions
- Readability Score Tracking
- UTMs Transfer
- Custom Dimensions & Metrics
- Custom Data Layer Variables
- Custom JavaScript
- Custom HTML Tags
- Custom Event Tracking
- Many other advanced techniques
- Google Analytics
- Google Ads
- Floodlight
- NetRefer
- DataXu
- Adform
- HotJar
- CrazyEgg
- Criteo
- Yandex
- AdRoll
- SaleCycle
- Snapchat
- Any Other Platform
- Pageview Tracking
- Conversion Tracking
- Cross-Device Tracking
- Checkout Process Interactions
- E-Commerce Interactions
- Revenue Tracking
- Currency Tracking
- Page Scroll Depth
- Video Interactions
- Social Media Interactions
- Form Fields Tracking
- Validation Error Tracking
- Outbound Link Clicks
- Button Clicks
- Contact Link Clicks
- Tab Clicks & Hover Interactions
- PDF & Other Downloads
- Any other behaviour tracking
- Cross-Domain Tracking
- Customer Lifetime Value (CLTV)
- Cookie Consent Configuration
- Store Values in Cookies
- Cookie Re-Writing
- Track 404 Errors
- Dynamic Tag Firing
- Lookup Tables
- Persist Campaign Data on LP
- Exchange Rate Conversions
- Readability Score Tracking
- UTMs Transfer
- Custom Dimensions & Metrics
- Custom Data Layer Variables
- Custom JavaScript
- Custom HTML Tags
- Custom Event Tracking
- Many other advanced techniques
Price per Hour
- Standard Rate
- Any Tag Management Service
- €69 per Hour
10-Hour Bundle
- 10% Discount
- Any Tag Management Service
- €62 per Hour
20-Hour Bundle
- 20% Discount
- Any Tag Management Service
- €55 per Hour
30-Hour Bundle
- 30% Discount
- Any Tag Management Service
- €48 per Hour
Choose The BEST Tag Management Consultant.
There are plenty of businesses outsourcing digital marketing activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the digital marketing ecosystem works, and a few days to understand how to optimally promote a company that operates in a certain industry.
A qualified agency or consultant could save thousands or millions of euros on media buying per year while generating more conversions.
