It’s a form of banner advertising service to target new relevant audiences that haven’t interacted with your brand or website yet.
We can identify and target potential customers for your business based on several targeting criteria such as demographics, customer intent and interests.
Remarketing is used to target people who previously interacted with your business, website or mobile app but hadn’t completed a desired goal such as making a purchase or submitting a form.
We can help you remind your prospects to make those purchases.
Creative assets play a crucial role in the success of a display advertising campaign.
Besides creating Responsive Display Ads, we can get HTML5 creative assets designed for your display campaigns.
Ongoing optimisation is required after the campaigns have gone live. The ultimate goal is to keep on improving their performance and generating as many conversions as possible with the given media budget. Some campaign management actions include:
- Targeting Optimisation.
- Daily bid adjustments.
- Daily budget adjustments.
- Daily performance control.
Display advertising decisions should be data-driven and never based on assumptions. It’s like building a skyscraper on sand. If there is not a strong enough base, the entire project could collapse easily.
We ensure that display advertising performance is accurately measured and reported transparently, through DataStudio reports that are designed to meet not only your brand guidelines but also your advertising needs.
We can analyse the policies, procedures and products of your company and offer a tailor-made banner advertising training course to the employees of your company.
We will cover the fundamentals of display advertising as well as advanced tactics, techniques and best practices in your industry.