The Importance of International SEO.
International SEO, also known as Global SEO and Multilingual SEO, is the practice of optimising a website’s organic search presence in more than one country or language. It is a cost-effective SEO vehicle for companies serving customers from many countries or businesses that aim to enter new markets.
When conducting global SEO, the objective is to make search engines better understand what countries and languages the content is for. Therefore, it requires technical, on-site, and off-site optimisation expertise.
Α Cost-Effective Way to Reach a Global Audience.
We all know that entering new markets requires a lot of investment. However, when it comes to SEO, there are plenty of techniques available that could save your business a lot of time and thousands of euros per year while achieving great search engine rankings.
Using a separate Country Code Top-Level Domain (ccTLD) per market to reach international audiences is a thing of the past. Nowadays, there are several techniques available such as hreflang and language tags, which can pass signals to search engines without the need to create and maintain dozens of different domains.
Easily Enter New Markets Using Your Current Domain Authority.
Managing a single TLD website with a different subfolder per market can not only save you money from setting up and managing many domains, but it can also give you a significant boost in search engine rankings when entering new markets.
More specifically, Google and other search engines will take the current domain history and authority of your website into account to determine your rankings in the new market. Likewise, when the authority of the website increases because of backlink acquisition in the new market, you get a boost in the other markets, as well.
Professional International SEO Services.
Whether you have performed international SEO in the past or not, we have a service for you. We can optimise the presence of your website in existing and new markets.
International technical optimisation allows search engine crawlers to understand better which countries and language we want to target. The amount of required work depends on the current domain structure of your website. Below there is a list of the technical optimisation services we offer:
Advice on Web Structure
Hreflang Tags in HTML Head Element
Hreflang Tags in HTTP Headers
Hreflang Tags in XML Sitemap
International SEO Alignment Audit
Language Meta Tag
Geo-Targeting Through GSC & BWT
Currency, Address & Other Signals
External Links to Websites in Target Markets
Naming Schema Markup
On-Site & Off-Site Optimisation
Making technical amendments on your website could definitely boost your search rankings. But if you want to reach top positions, you should still focus on optimising all other on-site and off-site factors. Your website should offer content that meets and exceeds users’ expectations as well as look authoritative.
Unbeatable SEO Audit Packages & Prices.
It might be easier for some international websites to reach top positions as opposed to others. The cost one needs to spend for reaching higher positions depends on many factors such as the current website infrastructure, current positions, previous SEO work, monthly search volume per keyword, industry and of course, the competition.
Our company offers several global SEO services and packages tailor-made to any size and type of business.
International SEO Conducted by Experts Doesn’t Result In Penalties.
Since search engines use the domain history and authority of a single domain to determine rankings in different markets, it’s very important to ensure that qualified specialists carry out international SEO for your business to avoid being hit by any penalty.
Wrongdoings in one market could negatively impact rankings in the other target markets. To take an example, if you get caught in buying links from a link farm or using the cloaking technique, Google will see your domain as less trustworthy and definitely decrease your rankings in the other target markets, as well.