The Most Critical Component of a Successful Strategy.
Digital Marketing Analysis is the backbone of a successful digital marketing strategy. It is the practice of analysing quantitative and qualitative data from your website, your marketing channels and the competition.
A digital marketing analysis can tell you what is working and what is not. Therefore, it provides meaningful and actionable insights that could help maximise revenue opportunities while decreasing the cost of acquisition. What is more, digital marketing analysis increases accountability, lowers risks and leads businesses to long term success.
Make Data-Driven Marketing Decisions.
Nowadays, marketing decisions should be data-driven, not based on assumptions. Unlike traditional marketing such as TV advertising and print, digital marketing gives us the ability to track and analyse the performance of every digital marketing activity.
Digital marketing professionals can now leverage the power of real-time reports that reveal which marketing efforts are fruitful and which are not. In addition to that, necessary adjustments and optimisations can take place before it’s too late.
Increase Efficiency with Reporting Automation.
Manual reports are a thing of the past. Today, almost all digital analytics tools allow the setup of automated reports and dashboards. Therefore, we only create those reports once, which get updated with new data automatically. What is more, almost all analytics tools offer intelligence features. More specifically, they scan all created reports and show alerts based on manual rules whenever unusual trends in your KPIs are spotted.
By leveraging automation and intelligence, digital marketing stakeholder no longer have to repeatedly do the same manual tasks, but focus more on the creative part of the job instead.
Powerful Tools Will Analyse Your Digital Marketing Efforts.
Depending on the digital marketing solution you require, we some incredibly powerful analytics tools such as Google Analytics, SimilarWeb, HotJar and Google Trends.
If you own a small or medium-sized business, Google Analytics is the ideal platform to start with, since it offers dozens of pre-defined reports and the ability to create custom reports.
Improve ROI by Making Necessary Budget Adjustments.
If you invest in many digital marketing channels, you probably have wondered how you can optimally allocate budget among those channels to deliver the best results.
To get more bang for your buck, you should shift money from low performing channels to high performing ones in terms of ROI or CPA. Based on your conversion data, we can advise you on how to optimally allocate your marketing budget across channels to deliver better business results.
Professional Digital Marketing Analysis Solutions.
Our consultancy offers several digital marketing analysis services to any size and type of business. We have helped dozens of companies get actionable insights to improve their digital marketing strategies. Find a sample of the solutions we offer below.
Most of the businesses out there aim at achieving multiple objectives at the same time. To take an example, a company might invest in digital marketing to create brand awareness, drive leads and generate sales.
Therefore, before analysing anything, we can develop a measurement framework with relevant tactics, KPIs and targets per objective. This way, we will ensure that our digital marketing analysis will generate actionable insights on how to accomplish all your business objectives.
|Create Awareness||Run a Video Advertising Campaign||# of Video Views||10,000 Views/Day|
|Generate Sales||Run an E-Mail Marketing Campaign||# of Sales||20 Sales/Day|
You might be getting traffic through various marketing channels such as SEO, PPC, Social Media, Affiliates, E-mail marketing etc. We can help you identify which are the top and low-performing ones for your business.
Find out which channels and campaigns bring you the most conversions within your target CPA and move more budget towards them.
We have extensive experience in slicing and dicing data, namely segmenting them by certain dimensions to identify audience patterns. To take an example, we can segment the data based on Customer Lifetime Value (CLTV) to analyse the audience characteristics of your high-value customers.
We can then use those segments and insights to target retarget high-value customers, target similar audiences, and of course, improve marketing campaigns and web experience.
With behavioural analysis, we can easily analyse individual pages to identify which ones perform well and which do not. We will analyse several metrics such as page speed, pageviews, bounce rate, average time spent on each page, exit rate etc.
Let us analyse the behaviour of your website visitors to provide insights on how to improve the website content and guide users towards conversions.
We have 360-degree knowledge in setting up and analysing conversion funnels to identify issues leading to cart abandonments or registration funnel exits. What is more, we can propose new ideas for enticing users to continue towards conversions.
If you want to increase ROI and decrease CPA, you are in the right place. We can conduct a conversion funnel analysis, and provide you with a list of suggestions that will definitely improve those two metrics for your business.
Nowadays, people use multiple devices to connect to the internet such as smartphones, desktops, tablets and smart TVs. They might search for your services on mobile and purchase on a tablet the same day.
With cross-device analysis, we can get understand better the actions your customers take at each stage of their buying journey. Such insights could dramatically improve your digital marketing strategy.
We can collect information on the performance of your competitors on the web and turn it into actionable insights for your business. Depending on the activity of your business, we may use several competitive analysis tactics and tools such as Google Insights and SimilarWeb.
This type of analysis is ideal for medium or large-sized companies, that have already carried out the previously mentioned types of analysis.
People may visit your website several times through different marketing acquisition channels such as SEO, PPC, E-Mail Marketing, Affiliate and Social Media. In the event of a conversion, the last acquisition channel typically gets all the credits. With Data-Driven Attribution Modelling, each channel gets the credits it deserves for contributing to that conversion.
We can set up and maintain a data-driven attribution model for your business to optimise media spend, and hence, generate higher ROI or lowe CPAs.
Affiliate Fraud is the practice of misleading website owners into paying affiliate commissions for conversions they didn’t generate. Media Fraud is the practice of using software that imitates human behaviour to generate fake clicks or conversions.
We can analyse whether your website is at risk of affiliate or media buying fraudulent activity and present the ideal solutions for your business.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Most of the times, SWOT Analysis is seen as an academic exercise because it doesn’t provide any actionable insights on how to improve the performance of each digital marketing channel such as SEO, PPC, E-Mail Marketing, Affiliate, Social Media etc.
However, if you are thinking of launching a new digital marketing related project or product, a SWOT Analysis can help you evaluate all internal strengths and weaknesses against external opportunities and threats.
Choose The MOST Qualified Consultant.
There are plenty of businesses outsourcing digital marketing activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the digital marketing ecosystem works, and a few days to optimally promote a company that operates in a certain industry.
A qualified agency could save thousands or millions of euros on media buying per year while generating more conversions.