Save Hefty Commissions Paid to OTAs.
Online Travel Agencies (OTAs) usually take a commission of up to 20% of the total booking value. Let’s assume that a traveller books five nights at a hotel in London through Booking.com and the total booking value is €2,000. The hotel will have to pay €400 in commissions to Booking.com for that booking.
With metasearch advertising, you can save hefty commissions paid to OTAs as guests will be able to book their room directly through your hotel’s website.
SAVINGS IN COMMISSIONS
Pay Only When Your Adverts Are Clicked.
Even though the ads of your hotel might appear thousands of times, you will only pay when ads are clicked and send direct traffic to your website.
Metasearch advertising can bring a lot of qualified traffic to your website at a low cost, but to maximise conversion performance, it’s of paramount importance to offer an outstanding user experience on your website.
Diversify Your Marketing Strategy.
As OTAs and metasearch engines constantly gain more power and advance their services, it becomes more challenging for hoteliers to increase their direct non-commissionable bookings.
Metasearch advertising is one way of reducing dependency on OTAs or other direct channels you might use as part of your marketing strategy.
6 Types of MetaSearch Ads to Choose From.
Google Hotel Ads shows your hotel on Google.com and Google Maps search results, whether potential guests use desktop, tablet or mobile devices.
Trivago is a price-comparison engine for hotels and other types of accommodation that is really strong in Europe.
The more user-friendly and informative your booking engine is, the more visibility your hotel will get on Trivago.
Skyscanner is a quite popular metasearch engine to compare flight, hotels and rental cars.
It is visited by more than 80 million travellers every month.
TripAdvisor averages 390 million monthly unique visitors.
It allows travel consumers to review restaurants, attractions and hotels, as well as book accommodation.
KAYAK is a travel search engine that compares flight, hotels, rental cars and vacation packages. It’s really big in the US and Canada.
WeGo is one of the largest online travel marketplaces in the Middle East and North Africa.
More than 50% of its users come from Saudi Arabia.
Professional Metasearch Advertising Services For Your Business.
Choose The MOST Qualified Metasearch Advertising Consultant.
There are plenty of businesses outsourcing PPC activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the PPC ecosystem works, and a few days to understand how to optimally advertise a company that operates in a certain industry.
A qualified agency could save thousands or millions of euros on media buying per year while generating more conversions.