Paid Search Audit is the process of analysing your current accounts and campaigns to identify opportunities for performance improvement.
During that process, an abundance of factors is analysed, including, but not limited to quality scores, landing page experience, competition, missing tactics, CPA and ROAS. Next, all findings and recommendations will be put together and presented to you.
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A successful paid search campaign begins with a strategy. We can develop a paid search strategy for your business after having identified your business challenges, objectives and goals, as well as conducted an account audit, gap and competitive analysis.
A detailed action plan and roadmap to success will be presented to and discussed with you.
Over the last eight years, we have set up a huge number of paid search accounts from scratch. 360-degree account setups with actions including, but not limited to:
- Billing and invoicing setup.
- Conversion tracking setup.
- Keyword research and segmentation.
- Campaign and ad group setup.
- High-quality advert and extension copy-writing.
Ongoing optimisation is required after the campaigns have gone live. The ultimate goal is to keep on improving their performance and generating as many conversions as possible with the given media budget. Some campaign management actions include:
- New keyword targeting.
- Exclusion of irrelevant keywords.
- Auction insights analysis.
- A/B testing and ad copy optimisation.
- Daily bid adjustments.
- Daily budget adjustments.
- Daily performance control.
Paid search advertising decisions should be data-driven and never based on assumptions. It’s like building a skyscraper on sand. If there is not a strong enough base, the entire project could collapse easily.
We ensure that paid search performance is accurately measured and reported transparently, through DataStudio reports that are designed to meet not only your brand guidelines but also your customised paid search advertising needs.
We offer training courses covering not only the fundamentals of paid search advertising but also advanced tactics, techniques and best practices.
In addition to that, the course can be fully tailored to the needs, policies and procedures of your business as well as be delivered at your premises.