There is an abundance of online marketing forums and groups, whereby hundreds of users posing as SEO professionals ask a question like: “I have just landed a client that wants to rank on 1st position for ‘keyword x’ – how can I do that?” Many end up buying cheap backlinks for their clients, which harm search rankings and might easily draw Google penalties.
Yet, many companies hire agencies based on the fact that they have clients in the same industry, instead of evaluating how many years of experience and knowledge they have gained in the SEO field. Frankly enough, it takes many years and constant effort to keep up to date with all algorithm updates. Let’s not forget that 98% of those updates are not industry-specific, meaning the same rules apply to all websites.
Given that it’s extremely easy to waste money or even worse harm your current SEO performance, it’s of utmost importance to get SEO experts to successfully optimise your website.