The Importance of an SEO Audit.
White Hat SEO, also known as Ethical SEO or White Label SEO, refers to all optimisation strategies, tactics and techniques that are approved by major search engines such as Google, Bing, and Yandex. Generally, the focus of white hat SEO is on creating a better user experience rather than just optimising for search engines. If you meet and exceed the searchers’ expectations in terms of content and user experience, Google and other search engines will then reward you for that.
By engaging in white hat SEO, you will be setting your website up for long-term success, increase customer satisfaction and experience, and most importantly, your website will never be penalised by search engines.
It’s Time to Prioritise Users Over Search Engines.
Google takes hundreds, if not thousands, of factors into account to determine ranking positions. On top of that, it updates its algorithm multiple times a day. Given that the SEO field is constantly evolving, many SEO executives and companies see search engines as enemies and try to satisfy them with quick fixes.
White hat SEO is all about seeing search engines as friends, and focusing more on meeting and exceeding the searchers’ expectations. If your content fully addresses the user’s query in a user-friendly website environment, Google will definitely reward your efforts.
Long Term Commitment Leads to Outstanding Results.
As mentioned above, white hat SEO is all about prioritising users over search engines. To offer outstanding user experience and satisfaction, it requires writing top quality content, changing website design and code and always thinking like the customer.
The road to success is not easy to navigate, but with hard work and commitment, it’s possible to achieve the desired outcome, which is not only top positions in search results, but also exceptional conversion rates.
Get Higher Rankings Without Any Negative Consequences.
Even though white hat SEO might look like a time-consuming practice, it actually can boost rankings for a longer period as well as it makes it harder for competitors to outrank you.
Since all major search engines have approved white hat techniques and tactics, you can rest assured that your website won’t face any negative consequences and penalties once new algorithm updates are released in the future.
Professional White Label SEO Services.
We offer a wide range of both on-site and off-site white hat SEO services. Learn more about each category below.
On-Page SEO
On-Page SEO is the process of optimising several elements on your website from fixing technical issues to improving the content and structure of your website pages. It is also the first step every SEO expert takes when starting optimising a website. Our SEO agency offers an extensive list of technical and content on-page SEO services for any business type and website size.
Off-Page SEO
Off-Page SEO is the process of making your website look authoritative and valuable to search engines by implementing several SEO techniques that take place outside of your website. Almost all businesses focus on Off-Site SEO after they have optimised the On-Site SEO elements of their websites to boost their search engine rankings further, if necessary. Our SEO Company offers an extensive list of backlink acquisition, and social and brand signal generation services for any business type and website size.
SEO Conducted by Experts Leads to Outstanding Results.
There is an abundance of online marketing forums and groups, whereby hundreds of users posing as SEO professionals ask a question like: “I have just landed a client that wants to rank on 1st position for ‘keyword x’ – how can I do that?” Many end up buying cheap backlinks for their clients, which harm search rankings and might easily draw Google penalties.
Yet, many companies hire agencies based on the fact that they have clients in the same industry, instead of evaluating how many years of experience and knowledge they have gained in the SEO field. Frankly enough, it takes many years and constant effort to keep up to date with all algorithm updates. Let’s not forget that 98% of those updates are not industry-specific, meaning the same rules apply to all websites.
Given that it’s extremely easy to waste money or even worse harm your current SEO performance, it’s of utmost importance to get SEO experts to successfully optimise your website.
