The Importance of an SEO Audit.
SEO Audit is the process of thoroughly analysing several search result ranking factors to identify weaknesses, strengths and opportunities. The purpose of it is to provide a list of suggestions and recommendations for improving user experience and boosting organic rankings on Google, Bing and Yandex. We can create a clear roadmap and action plan for success.
Stop Outdated SEO Tactics That Now Hurt Your Rankings.
The SEO field is constantly changing due to the enormous number of search engine algorithm updates. To put this into perspective, Google reported 3,234 algorithm updates in 2018; that’s about nine updates per day.
Therefore, many tactics that used to work in the past might greatly hurt or even penalise your website on search engines such as Google, Bing and Yandex. A website SEO audit could successfully address all those issues.
The Clear Roadmap For Outranking Your Competitors.
An SEO audit does not only reveal weaknesses and problems found on your website but also who your main competitors are, what keywords they target, how they rank in search engine result pages and which SEO tactics they have been using to achieve great rankings.
A thorough SEO audit would be beneficial to your business since we can provide you with a detailed action plan and a clear roadmap for outranking your competitors.
Regular SEO Audits Ensure Constant Success.
You might wonder when is the best time to get a comprehensive SEO audit of your website(s). Well, this depends on several factors. You should get an audit straight away if:
- The same person has been optimising your website for a long period.
- Your rankings have been dropping recently.
- You want to reduce paid search advertising spend.
- Your competitors outrank your business on SERPs.
Regular audits allow us to constantly find new areas for improvement, and therefore are carried out free of charge for our existing clients on a monthly or quarterly basis.
SEO Audit For Any Size & Type of Business.
The ultimate objective of any business, small or large, is to become more profitable by scaling up sales, cash flows and profits. Both a local locksmith and an international corporation have the same need to be discovered and acquire new customers through search engines.
The extent of the SEO audit and its price varies depending on the size of the analysed website, product and competition. We offer custom SEO audit solutions for any size and type of business.
Comprehensive SEO Audit Like You Have Never Received Before.
Our motto is “You cannot improve performance by 100% with a single tweak, but you can improve 100 little things by 1%”. When carrying out an SEO audit, we literally analyse hundreds of factors in several areas, including but not limited to:
Technical
- SSL Certificate
- Rel=Canonical Tags
- Number of Redirects
- 4xx and 5xx Errors
- Server Locations / CDN
- Geo-Targeting in GSC & BWT
- Hreflang Tags
- Language Meta Tag
- User Experience
- Page Speed
- Page Speed in Chrome
- Render-Blocking Javascript
- Render-Blocking CSS
- Number of HTTP Requests
- Browser Cache Policy
- CSS Sprites
- Lazy Loading
- Server Response Time
- W3C Compliance
- Directory Categorisation
- Scgema.org Markup
- Structured Data
- Robots.txt
- Authorship
- XML Sitemap
- Breadcrumb Navigation
- Site Usability
- Site Uptime
- Safe Browsing Status
- McAfee Safe Web Status
- Norton Safe Web Status
- Web of Trust Status
- Cloaking
Domain
- Domain Age
- Domain Registration Length
- Domain Penalty History
- Public vs Private WhoIs
- Penalised WhoIs Owner
- Domain Structure Analysis
- Server Flagged as Spam
- Domain Flagged as Spam
- Keyword in Sub-domain
Content
- Keyword Rankings by Page
- Volume by Targeted Keyword
- Keyword in Title
- Keyword in Headers & Body
- Keyword in URL
- Keyword Density
- Keyword Frequency
- Keyword Prominence
- LSI Keywords
- Duplicate Body Content
- Duplicate Meta Descriptions
- Spammy Meta Descriptions
- Content Freshness
- Content Length
- Content Structure
- Content Usefulness
- Content Uniqueness
- Content Accessibility
- Content Accuracy
- Content in PDFs
- Use of Multimedia
- Helpful On-Site Interactives
- Reading Level
- Number of Doorway Pages
- Page Proximity to Homepage
- Page Age
- Page Layout
- E-A-T & YMYL
- Image ALT Text
- Image Size
- Image Filenames
- Syndicated Content
- Popups & Distracting Ads
- Privacy Policy Page
- Cookie Acceptance Policy Page
- T&Cs Page
- Grammar & Spelling
- DMCA Complaints
- Author Authority
Competitive Analysis
- Visibility Analysis
- Positioned Keywords
- Backlink Growth Over Time
- Ref. Domains Growth Over Time
- Backlink Profile Analysis
- Strength Analysis
Internal Links
- Internal Link Quantity
- Internal Link Quality
- Keyword in Anchor Text
- Keyword in Internal Link
External Links
- External Link Quality
- External Link Quantity
- Number of External Links per Page
- External Link Motif
- Excessive Use of No Follow
- Keyword in External Links
- Links to Bad Neighborhoods
- Links to Farms & PBNs
Mobile SEO
- Responsive Layout
- User Experience
- Mobile Page Speed
- Image Size
- Accelerated Mobile Pages (AMP)
- Intrusive Popups
- Viewport Configuration
- Tap Targets
- Text Size
- Negative Spaces
Local SEO
- Google My Business Profile
- NAP Citations & Consistency
- Online Reviews
- Scema.org Markup
- Local Backlinks
- No of HQ Directory Listings
Behavioral Signals
- Time on Site
- Bounce Rate
- Direct Traffic Volume
- Repeat Traffic Volume
- Organic Keyword CTR
- Organic CTR for all Keywords
- Number of Comments
Backlinks
- Backlink Growth Over Time
- Ref. Domains Growth Over Time
- Number of Live Backlinks
- Number of Live Referring Domains
- Number of Unique C-Class IPs
- Authority of Linking Pages
- Authority of Linking Domains
- Follow vs NoFollow Ratio
- Sudden Influx of Backlinks
- Sudden Influx of Referring Domains
- Backlinks to Broken Pages
- Backlinks with 301 Redirects
- Backlinks from Gov/Edu TLDs
- Country-Specific Linking TLDs
- Branded Anchor Text Ratio
- Best Pages by No of Backlinks
- Best Pages by No of Domains
- Backlink Anchor Text Analysis
- Unnatural Use of KWs in Anchors
- High-Quality Backlinks
- Low-Quality Backlinks
- High-Quality Referring Domains
- Low-Quality Referring Domains
- Relevancy of Linking Domains
- Relevancy of Linking Pages
- Participation in Link Schemes
- Low-Quality Directory Backlinks
- Number of Reciprocal Links
- Affiliate & Widget Backlinks
Social Signals
- Number of Social Media Fans
- Location & Country of Fans
- Number of Social Media Shares
- Use of Social Sharing Sites
- Social Media Verification
- Social Media Global Page
Brand Signals
- Number of Branded Searches
- Unlinked Brand Mentions
- Brand LinkedIn Page
- Customer Reviews & Ratings
- Brand Mentions in News
- SSL Certificate
- Rel=Canonical Tags
- Number of Redirects
- 4xx and 5xx Errors
- Server Locations / CDN
- Geo-Targeting in GSC & BWT
- Hreflang Tags
- Language Meta Tag (for Bing Search)
- User Experience
- Page Speed
- Page Speed in Chrome
- Render-Blocking Javascript
- Render-Blocking CSS
- Number of HTTP Requests
- Browser Cache Policy
- CSS Sprites
- Lazy Loading
- Server Response Time
- W3C Compliance
- Directory Categorisation
- Schema.org Markup
- Structured Data
- Robots.txt
- Authorship
- XML Sitemap
- Breadcrumb Navigation
- Site Usability
- Site Uptime
- Safe Browsing Status
- McAfee Safe Web Status
- Norton Safe Web Status
- Web of Trust Status
- Cloaking
- Domain Age
- Domain Registration Length
- Domain Penalty History
- Public vs Private WhoIs
- Penalised WhoIs Owner
- Domain Structure Analysis
- Server Flagged as Spam
- Domain Flagged as Spam
- Keyword in Subdomain
- Keyword Rankings by Page
- Search Volume by Targeted Keyword
- Keyword in Title
- Keyword in Headers & Body
- Keyword in URL
- Keyword Density
- Keyword Frequency
- Keyword Prominence
- LSI Keywords
- Duplicate Body Content
- Duplicate Meta Descriptions
- Spammy Meta Descriptions
- Content Freshness
- Content Length
- Content Structure
- Content Usefulness
- Content Uniqueness
- Content Accessibility
- Content Accuracy
- Content in PDFs
- Use of Multimedia
- Helpful On-Site Interactives
- Reading Level
- Number of Doorway Pages
- Page Proximity to Homepage
- Page Age
- Page Layout
- E-A-T & YMYL
- Image ALT Text
- Image Size
- Image Filenames
- Syndicated Content
- Popups & Distracting Ads
- Privacy Policy Page
- Cookie Acceptance Policy Page
- T&Cs Page
- Grammar & Spelling
- DMCA Complaints
- Author Authority
- Internal Link Quantity
- Internal Link Quality
- Keyword in Anchor Text
- Keyword in Internal Link
- External Link Quality
- External Link Quantity
- Number of External Links per Page
- External Link Motif
- Excessive Use of No Follow
- Keyword in External Links
- Links to Bad Neighborhoods
- Links to Farms & PBNs
- Responsive Layout
- User Experience
- Mobile Page Speed
- Image Size
- Accelerated Mobile Pages (AMP)
- Intrusive Popups
- Viewport Configuration
- Tap Targets
- Text Size
- Negative Spaces
- Google My Business Profile
- NAP Citations & Consistency
- Online Reviews
- Schema Markup
- Local Backlinks
- No of High-Quality Directory Listings
- Time on Site
- Bounce Rate
- Direct Traffic Volume
- Repeat Traffic Volume
- Organic Keyword CTR
- Organic CTR for all Keywords
- Number of Comments
- Backlink Growth Over Time
- Referring Domains Growth Over Time
- Number of Live Backlinks
- Number of Live Referring Domains
- Number of Unique C-Class IPs
- Authority of Linking Pages
- Authority of Linking Domains
- Follow vs NoFollow Ratio
- Sudden Influx of Backlinks
- Sudden Influx of Referring Domains
- Backlinks to Broken Pages
- Backlinks with 301 Redirects
- Backlinks from Gov/Edu TLDs
- Country-Specific Linking TLDs
- Branded Anchor Text Ratio
- Best Pages by No of Backlinks
- Best Pages by No of Domains
- Backlink Anchor Text Analysis
- Unnatural Use of Keywords in Anchor Text
- High-Quality Backlinks
- Low-Quality Backlinks
- High-Quality Referring Domains
- Low-Quality Referring Domains
- Relevancy of Linking Domains & Pages
- Participation in Link Schemes
- Backlinks from Low-Quality Directories
- Number of Reciprocal Links
- Affiliate & Widget Backlinks
- Number of Social Media Fans
- Location & Country of Fans
- Number of Social Media Shares
- Use of Social Sharing Sites
- Social Media Verification
- Social Media Global Page
- Number of Branded Searches
- Unlinked Brand Mentions
- Brand LinkedIn Page
- Customer Reviews & Ratings
- Brand Mentions in News
- Visibility Analysis
- Positioned Keywords
- Backlink Growth Over Time
- Referring Domains Growth Over Time
- Backlink Profile Analysis
- Strength Analysis
SEO Audit Process Made Simple.
We understand the value of an efficient audit process can provide to busy business owners and their teams. Thus, we have crafted the following process:
 | BEFORE THE AUDIT |
A kickoff discussion takes place about current SEO activities, meeting objectives, KPIs & targets. | ✔ |
A non-disclosure agreement will be signed, if necessary. | ✔ |
Access to Google Analytics, Search Console and any other SEO platform will be given to us. | ✔ |
 | DURING THE AUDIT |
Depending on the chosen package, it might take up to 4 weeks to deliver the audit. | ✔ |
Some e-mail correspondence for additional clarifications might take place. | ✔ |
We will constantly be giving you updates on the status of the audit. | ✔ |
 | AFTER THE AUDIT |
We will schedule an one-to-one consultation for 1, 2 or 3 hours to discuss all the findings. | ✔ |
The results documnet will be forwarded to you. | ✔ |
The action plan with all necessary actions in a prioritised manner will be forwarded to you. | ✔ |
Several Powerful SEO Auditing Tools Will Be Used.
Screaming Frog is a popular website crawler that can find and filter any technical or content issues such as redirects, duplicated pages, missing meta descriptions, external and internal links, URL issues, you name it.
SEO PoweSuite is an all-in-one SEO software that allows to carry out keyword research, monitor rankings, analyse backlinks, find technical and content issues as well as reveal the SEO strategies of your competitors.
Ahrefts is one of the best SEO tools on the market that allows marketers to monitor and analyse rankings, backlinks and competitors, to name a few.
Google Search Console is a service that allows SEO marketers to check indexing status, monitor, maintain, and troubleshoot the website’s presence in Google Search results.
Google Analytics is a web analytics service that allows marketers to track user, channel, behavioural and conversion data of your website. Given that behavioural signals are taken into account by search engine algorithms, it’s ideal to have access to Google Analytics before starting the SEO audit.
Audits Conducted by Experts Lead to Outstanding Results.
There is an abundance of online marketing forums and groups, whereby hundreds of users posing as SEO professionals ask a question like: “I have just landed a client that wants to rank on 1st position for ‘keyword x’ – how can I do that?” Many end up buying cheap backlinks for their clients, which harm search rankings and might easily draw Google penalties.
Yet, many companies hire agencies based on the fact that they have clients in the same industry, instead of evaluating how many years of experience and knowledge they have gained in the SEO field. Frankly enough, it takes many years and constant effort to keep up to date with all algorithm updates. Let’s not forget that 98% of those updates are not industry-specific, meaning the same rules apply to all websites.
Given that it’s extremely easy to waste money or even worse harm your current SEO performance, it’s of utmost importance to get SEO experts to successfully optimise your website.
