The Importance of Mobile SEO.
Mobile SEO is the practice of optimising a website to create an outstanding surfing experience for mobile and tablet users. Mobile optimisation is all about improving the website design, structure, page load time, content and other on-site SEO elements so that users can easily find or buy what they need through their mobile device.
According to recent statistics, 80% of internet users own a smartphone. What is more, mobile searches have surpassed desktop ones by a far cry. If your website is not optimised for mobile devices, you are probably missing a lot of revenue opportunities.
Not Having a Mobile-Optimised Website Harms Desktop Rankings.
As of July 2019, Google switched entirely to a mobile-first index, which means that it first crawls the mobile version of a site and then uses the results as a baseline to determine both the desktop and mobile rankings of that website.
In other words, if you don’t have a mobile-friendly website, your desktop rankings are negatively impacted, while if you optimise well your mobile site, not only you will get more conversions, but your desktop and mobile rankings will go up.
Mobile Accounts for 50% of Online Transactions.
In the past few years, people were mostly using their smartphones as a form of communication. Nowadays, there is a constant increase in people who use them to purchase products and services on-the-go. It’s well-known that mobile transactions now represent more than 50% of online transactions.
Offering an incredible mobile user experience can lead to repeating purchases, while a negative experience decreases the chances of getting those searchers to visit your website again.
Set The Ground for Voice Searches in the Future.
Voice searches are becoming more and more popular. Currently, about 20% of mobile queries were through voice search, and almost all smartphones feature a personal voice assistant. In a few years, voice search is expected to surpass any other method of search.
Given that most of the voice searches are more likely to be conducted on mobile devices, having a fully mobile-optimised website will keep you ahead of the competition in the future.
Professional Mobile Optimisation Services.
Whether you have performed mobile SEO in the past or not, we have a service for you. We can improve the page load time, responsive design, and optimise other on-site and off-site elements for your business.
Mobile Page Speed
Visitors don’t wait long for a mobile page to load. According to Google, more than 50% of users actually leave the website if it takes more than 3 seconds to load. Surprisingly enough, the average mobile website takes 15.3 seconds to load. So, what are you waiting for? It’s is a great opportunity to get ahead of the competition. Find is a list of our services below:
Elimination of Redirects
Fixing of Broken Links
Gzip File Compression
Removal of Render-Blocking JS
Minification of HTML, CSS & JS
Response Time Optimisation
Reduction of HTTP Requests
Leveraging Browser Caching
Image Size Optimisation
Scaled Images Serving
Usage of CSS Sprites
Uninstall Unnecessary Plugins
Hosting Upgrading
Hotlink Protection
CDN Implementation
Visible Content Prioritisation
Elimination of Web Fonts Usage
AMP Support
Responsive Design
Users should have a seamless experience when visiting your mobile website regardless of their screen size. According to Google, people who have a negative experience on mobile are 62% less likely to make a future purchase. We can help you offer an exceptional user experience by offering suggestions on the following elements:
Responsive Layout
Navigation Experience
Mobile-Friendly Popups
Content Prioritisations
Elimination of Frictions
Dark Annoyances
Tap Targets
Menu Items Prioritisations
Responsive Typography
Search & Filter Functionality
Hyperlinks on Contact Details
Conversion Form Optimisation
On-Site & Off-Site Optimisation
Having a fast and responsive website is not enough to achieve higher positions in search result pages. Google and other search engines assess hundreds of other on-site and off-site factors to determine rankings.
Your website should offer content that meets and exceeds users’ expectations as well as look authoritative.
SEO Performed by Experts Leads to Outstanding Results.
There is an abundance of online marketing forums and groups, whereby hundreds of users posing as SEO professionals ask a question like: “I have just landed a client that wants to rank on 1st position for ‘keyword x’ – how can I do that?” Many end up buying cheap backlinks for their clients, which harm search rankings and might easily draw Google penalties.
Yet, many companies hire agencies based on the fact that they have clients in the same industry, instead of evaluating how many years of experience and knowledge they have gained in the SEO field. Frankly enough, it takes many years and constant effort to keep up to date with all algorithm updates. Let’s not forget that 98% of those updates are not industry-specific, meaning the same rules apply to all websites.
Given that it’s extremely easy to waste money or even worse harm your current SEO performance, it’s of utmost importance to get SEO experts to successfully optimise your website.
