The Importance of SEM.
SEM stands for search engine marketing. It is the process of improving the visibility of a website on search engines through the use of paid search advertising or search engine optimisation tactics. In other words, SEM is used as an umbrella term to encompass both Paid Search Advertising (PPC) and SEO activities. Having an SEM strategy in place could help you:
Dominate the search engine result pages.
Increase brand visibility, website traffic & conversions.
Identify unnecessary overlapping activities.
Save thousands of euros from paid search advertising spend.
Identify ranking opportunities and gaps.
Share insights between the SEO and PPC channels.
Professional SEM Services For Your Business.
SEO Services
Search engine optimisation is the practice of optimising on-site and off-site elements to improve user experience and generate free traffic to your website through organic search engine results.
We have helped hundreds of international and local businesses rank higher organically in search engines. We offer an extensive list of top quality SEO services to any business in any industry. Find out more about our solutions, discover our packages and prices, and of course, request a free consultation today.
Paid Search Advertising Services
There is a constant increase in people searching for products and services on Google, Bing and Yandex. You can take this opportunity to show your adverts whenever those searches take place. Only pay when users click on ads and visit your website.
Our PPC experts could get you new customers at a low CPA and high ROI. Let our Google and Microsoft Ads certified agency take your business to the next level!
SEM Training
We can analyse the policies, procedures and products of your company and offer a tailored SEM training course to the employees of your company.
We will cover the fundamentals of SEM as well as advanced tactics, techniques and best practices in your industry.
Advanced SEM Strategies That Will Amaze You.
The majority of companies treat SEO and PPC as separate channels, which are usually managed by different teams that also have different objectives. The truth is that a cohesive synergy between those two channels could lead to outstanding performance in terms of conversions and ROI. Our SEM expert can dominate the search engine result pages (SERPs) by crafting an SEM strategy tailor-made to your business. Below there is a list of some SEM strategies, we developed and implemented over the years:
Cannibalisation occurs when SEO and PPC activities compete against each other. To delve into details, whenever a website gets the top position for branded keywords and the competitors don’t bid on those terms, it’s pretty much pointless to run branded keyword PPC campaigns, as they would not only cannibalise the performance of the SEO channel but also result in additional costs.
Over the years, we have gained extensive knowledge and experience in running PPC campaigns and performing SEO, and hence, we can easily avoid cannibalisations between those channels.
If you have an e-commerce website with a large inventory of products or services, the chances are that you have been carrying out SEO for a selection of landing pages due to the lack of resources. To take an example, an iGaming company offering bets on 40,000 sporting events might be carrying out SEO for just 50 landing pages. This situation could cause an enormous loss of qualified traffic through organic search. However, it is possible to fill in those SEO gaps with dynamic PPC campaigns.
Whether you have a small e-shop or a large e-commerce site, we can create the perfect synergy between SEO and PPC for your business.
Do you have landing pages for the products or services you offer, but those do not rank well organically for highly-relevant keywords? Then you probably miss out on many revenue opportunities. Ranking in top positions as users search for your services or products could dramatically increase the visibility of your brand, website traffic and conversions.
The objective of this strategy is to quickly get top positions with PPC campaigns while working on SEO to improve organic ranking. This strategy is ideal for any business having low branded or non-branded keyword positions in organic search results.
SEO can definitely help you achieve top positions for all of your branded keywords. In most cases, when that happens, you start saving a lot of money by stopping all branded keyword PPC campaigns. However, if you are in a very competitive industry, the chances are that your competitors bid on your branded keywords. In this case, up to 4 adverts of your competitors might appear above your hardly earned organic positions. To make things worse, if the adverts of your competitors promote better offers and services than your business does, then you will lose a lot of potential traffic, and hence, conversions.
Branded searches happen when users are at the last stage of their customer journey, meaning they had visited your website before, shortlisted you and now want to buy from you. Running branded keyword PPC campaigns and using some techniques to take down competitor ads will help you eventually convert those prospects to customers.
On-page SEO is the process of optimising several elements on your website from fixing technical issues to improving the content and structure of your landing pages. Having a fast website with unique and useful content that meets searchers’ expectations could not only boost organic rankings but also decrease paid search advertising costs. More specifically, Google analyses the destination URLs of paid search ads and assigns a quality score to them. Paid search adverts with good quality scores get higher positions at lower CPCs and CPAs.
Back in 2011, Google stopped providing organic search conversion data at the keyword level. Therefore, we can no longer precisely track the number of conversions each keyword generated through organic search. However, what we can do is analysing the keyword performance of paid search campaigns to identify the top and worse performers in terms of conversions. We can then use those insights to inform the SEO strategy, and hence, drive more SEO traffic.
Choose The MOST Qualified
SEM Company.
There are plenty of businesses outsourcing SEO and PPC activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the SEM ecosystem works, and a few days to understand how to optimally promote a company that operates in a certain industry.
A qualified agency or consultant could save thousands or millions of euros on media buying per year while generating more conversions.
