The Importance of a PPC Audit.
PPC Audit is the process of thoroughly analysing the setup and performance of PPC accounts and campaigns to identify missed opportunities and areas for improvement as well as provide an extensive list of recommendations on how to further improve the return on advertising spend. During this process, we analyse a tremendous number of factors so that a fully-tailored PPC strategy is built to guarantee a successful performance against competitors.
Reduce Investment While Maximising Results.
Regardless of the PPC account size, conducting a thorough PPC audit can save your business a lot of money but at the same time, improve your advertising performance.
In other words, a smaller PPC budget could get you the same or greater number of conversions. We have helped dozens of small-sized businesses and enterprises save thousands and millions of euros, respectively.
Regular PPC Audits Ensure Constant Success.
You might wonder when is the best time to get your campaigns audited. Well, this depends on several factors. You should get an audit straight away if:
- The same person has been managing your campaigns for a long period.
- The performance has been dropping recently.
- You want to get the same performance at a lower cost.
- Your competitors perform better than your business.
Regular audits allow us to constantly find new areas for improvement, and therefore are carried out free of charge for our existing clients on a monthly or quarterly basis.
Comprehensive PPC Audit Like You Have Never Received Before.
Our motto is “You cannot improve performance by 100% with a single tweak, but you can improve 100 little things by 1%”. When carrying out a PPC audit, we literally analyse hundreds of factors in several areas, including but not limited to:
Tracking
- Conversion Window
- Attribution Model
- Tracking Issues
Structure & Settings
- Account Structure
- Campaign Structure
- Ad Group Structure
- No of Ads per Ad Group
- Search Partners Performance
- IP Exclusions
- Campaign Objectives
- Campaign KPIs
- Bidding Strategies
- Naming Conventions
- Ad Rotation Preference
- Ad Delivery Preference
- Budget Analysis
- Script Analysis
Ads & Extensions
- Keyword Optimised Ad Copy
- USPs & CTA in Ad Copy
- ETAs & Responsive Ads
- Display URLs & Paths
- Relevancy of Ad Extensions
- New Sitelink Opportunities
- Disapproved Ads or Extensions
- Click-Through-Rate Analysis
Keywords
- Quality Score Analysis
- Keyword Match Types
- New Keyword Opportunities
- Negative Keywords
- Conflicting Keywords
- Disapproved Keywords
- Duplicated Keywords
- Profitable/Expensive Keywords
Targeting
- Ad Fraud Analysis
- Location Targeting & Bidding
- Device Targeting & Bidding
- Day Targeting & Bidding
- Time Targeting & Bidding
- Household Income Adjustments
- Demographic Bidding
- Audiences Bid Adjustments
- RLSA Targeting
- Custom Match Targeting
- Similar Audience Targeting
- Audience Exclusions
Landing Pages
- SSL Certificate
- URL Tracking Analysis
- User Experience Analysis
- Page Speed Analysis
- Content Relevancy Analysis
Competition
- Internal Competition Analysis
- Trademark Infringement Analysis
- Auction Insights Analysis
- Promotional Offer Analysis
- Impression Share Analysis
Reports
- Reporting Issues
- Conversion Analysis
- Attribution Analysis
- Bounce Rate Analysis
- Google Analytics Linking
- Brand vs Generic KW Analysis
- Budget Analysis
- Device Performance Analysis
- Custom Report Analysis
Comprehensive PPC Audit Like You Have Never Received Before.
Our motto is “You cannot improve performance by 100% with a single tweak, but you can improve 100 little things by 1%”. When carrying out a PPC audit, we literally analyse hundreds of factors in several areas, including but not limited to:
Tracking
- Conversion Window
- Attribution Model
- Tracking Issues
Structure & Settings
- Account Structure
- Campaign Structure
- Ad Group Structure
- No of Ads per Ad Group
- Search Partners Performance
- IP Exclusions
- Campaign Objectives
- Campaign KPIs
- Bidding Strategies
- Naming Conventions
- Ad Rotation Preference
- Ad Delivery Preference
- Budget Analysis
- Script Analysis
Ads & Extensions
- Keyword Optimised Ad Copy
- USPs & CTA in Ad Copy
- ETAs & Responsive Ads
- Display URLs & Paths
- Relevancy of Ad Extensions
- New Sitelink Opportunities
- Disapproved Ads or Extensions
- Click-Through-Rate Analysis
Keywords
- Quality Score Analysis
- Keyword Match Types
- New Keyword Opportunities
- Negative Keywords
- Conflicting Keywords
- Disapproved Keywords
- Duplicated Keywords
- Profitable/Expensive Keywords
Targeting
- Ad Fraud Analysis
- Location Targeting & Bidding
- Device Targeting & Bidding
- Day Targeting & Bidding
- Time Targeting & Bidding
- Household Income Adjustments
- Demographic Bidding
- Audiences Bid Adjustments
- RLSA Targeting
- Custom Match Targeting
- Similar Audience Targeting
- Audience Exclusions
Landing Pages
- SSL Certificate
- URL Tracking Analysis
- User Experience Analysis
- Page Speed Analysis
- Content Relevancy Analysis
Competition
- Internal Competition Analysis
- Trademark Infringement Analysis
- Auction Insights Analysis
- Promotional Offer Analysis
- Impression Share Analysis
Reports
- Reporting Issues
- Conversion Analysis
- Attribution Analysis
- Bounce Rate Analysis
- Google Analytics Linking
- Brand vs Generic KW Analysis
- Budget Analysis
- Device Performance Analysis
- Custom Report Analysis
PPC Audit Process Made Simple.
We understand the value of an efficient audit process can provide to busy business owners and their teams. Thus, we have crafted the following process:
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BEFORE THE AUDIT |
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A kickoff discussion takes place about current advertising activities, meeting objectives, KPIs & targets. |
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A non-disclosure agreement will be signed, if necessary. |
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Access to Google Analytics, Tag Manager, Google Ads & any other PPC platform will be given to us. |
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DURING THE AUDIT |
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Depending on the size of your advertising activity, this might take up to 4 weeks. |
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Some e-mail correspondence for additional clarifications might take place. |
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We will constantly be giving you updates on the status of the audit. |
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AFTER THE AUDIT |
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We will schedule an one-to-one consultation for 1 or 2 hours to discuss all the findings. |
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The results documnet will be forwarded to you. |
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The action plan with all necessary actions in a prioritised manner will be forwarded to you. |
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Choose The MOST Qualified PPC Advertising Consultant.
There are plenty of businesses outsourcing PPC activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the PPC ecosystem works, and a few days to understand how to optimally advertise a company that operates in a certain industry.
Given that it is extremely easy to waste money on PPC, it’s of utmost importance to get an expert to audit and manage your campaigns.
