10 Benefits of Programmatic Advertising.
Ability to reach almost every internet user.
Access to premium ad space inventory.
Allows audience targeting using 1st, 2nd & 3rd party data.
Allows better personalisation and customisation.
It offers real-time data and insights.
Several additional media buying methods.
It offers exhaustive optimisation levers.
It provides great integration capabilities.
It offers several advanced tracking capabilities.
Automation and AI to expand target audience.
We Can Now Reach Every Internet User.
Google Ads allows audience targeting through the Google Display Network only. With Programmatic Advertising, we can reach your target audience through hundreds of networks and publisher websites.
Programmatic advertising is suitable for businesses committed to spending large monthly budgets.
Access Premium Ad Space Inventory.
Publishers such as The New York Times, The Guardian and CNN do not usually sell their premium ad space inventory in open auctions. They sell them through Private Marketplaces or Direct Deals with advertisers.
Programmatic advertising allows us to access premium ad space inventory that is not available through Google Ads.
Advanced Audience Targeting Using 1st, 2nd and 3rd Party Data.
It’s now possible to combine 1st, 2nd and 3rd party data to create custom target audience lists that can cater to any business. For example, if the goal is to advertise a luxurious hotel in London, we could create a custom audience using the following criteria:
- First-class travellers
- Fly from JFK Airport to Heathrow Airport
- Fly with British Airways or Virgin Atlantic
- Had visited the website in the past 15 days and are 35+ years old
Programmatic Campaigns Tailor-Made to Your Marketing Objectives.
Get your target audience to discover that your business exists. We can help you create positive brand perceptions and get your brand recognised by potential customers.
This objective is ideal for new brands or when launching new products or services. Success is measured through the following KPIs: Impressions, Reach and Clicks.
The objective is to get people to your website to consume the information you provide.
Content publishers, affiliate companies and non-profit organisations typically use this objective and measure success through the following KPIs: Clicks and CTR.
Compel your customers to take a desired action on your website such as submitting a form, subscribing, opening an account etc.
This objective is ideal for B2B and B2C companies, manufacturers, companies providing services as well as non-profit organisations, to name a few. Success is measured through the following KPIs: Conversions, CPA and Conversion Rate.
The goal is to generate revenue by getting people to purchase as many products or services as possible through your website.
It is the primary goal of any e-commerce or online retail company. Success is measured through the following KPIs: Conversions, Revenue and ROAS.
Programmatic Advertising Services For Your Business.
We offer assistance in selecting the ideal programmatic solution providers for your business.
Whether you are looking for a DSP, SSP, DMP, Ad Server, Ad Fraud Prevention or Creative Management provider, we will offer assistance in selecting and onboarding the ideal programmatic solution providers for your business.
It’s a form of banner advertising service to target new relevant audiences that haven’t interacted with your brand or website yet.
We can target audiences that have similar characteristics and purchase intent with your existing customers using Artificial Intelligence (AI) and Machine Learning (ML).
Potential customers can also be targeted using highly relevant 3rd party audience segments.
Remarketing is used to target people who previously interacted with your business, website or mobile app but hadn’t completed a desired goal such as making a purchase or submitting a form.
Our programmatic advertising consultant can remind your prospects to make those purchases.
Depending on the country your audience is based, we can advertise your brand in popular TV networks in a programmatic way.
We can leverage data-driven bidding strategies as well as advanced audience targeting techniques.
Creative assets play a crucial role in the success of a programmatic advertising campaign.
We can get highly-engaging HTML5 creative assets designed for your programmatic advertising campaigns.
We can analyse the policies, procedures and products of your company and offer a tailored programmatic advertising training course to the employees of your company.
We will cover the fundamentals of programmatic advertising as well as advanced tactics, techniques and best practices in your industry.
Advanced Programmatic Tactics That Will Amaze You.
In an open auction, many advertisers bid for available ad spaces. Usually, low-quality of ad space inventory is sold in those auctions, and hence CPM and CPCs are quite low.
A private marketplace is an invite-only programmatic auction, where only a selection of advertisers can participate after meeting some criteria such as minimum floor price and audience targeting.
Premium ad space inventory is usually sold in those auctions, and hence both CPM and CPCs are quite high.
Both the advertiser and publisher negotiate the price and terms for the inventory that the advertiser can optionally bid upon. The advertiser is given the initial opportunity to secure the inventory at the negotiated price. If the advertiser decides not to bid, the inventory becomes available in the open auction.
Usually, advertisers buy high-quality inventory through preferred deals.
Both the advertiser and publisher negotiate the price and terms for the inventory that is reserved for that buyer.
The negotiation and agreement on the number of guaranteed impressions as well as their price take place through the programmatic platform.
It is estimated that about 45 million euros are wasted in ad fraud every day.
Ad fraud occurs when bots, compromised devices and malware generate impressions and clicks. We can assist you in deploying an ad fraud detection and prevention tool.
After analysing the characteristics of your audience such as demographics, the content they consume online, their purchase intent and their behaviour, our programmatic advertising consultant will create custom audience targeting to maximise campaign performance.
Choose The MOST Qualified Programmatic Advertising Consultant.
There are plenty of businesses outsourcing PPC activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the PPC ecosystem works, and a few days to understand how to optimally advertise a company that operates in a certain industry.
A qualified agency could save thousands or millions of euros on media buying per year while generating more conversions.
