The Importance of a Digital Marketing Strategy.
A digital marketing strategy could help you set objectives, identify current challenges and opportunities, indicate how to achieve your objectives and show the road to success. Having a strategy in place will increase accountability, reduce risks and most importantly, save you thousands of euros.
According to statistics, businesses with a clear digital marketing strategy see 60% faster growth than those without a marketing plan. If you don’t have a digital marketing strategy, you are in the right place. We can provide you with a list of tactics and actions per digital marketing area to propel the growth of your business.
Why So Many Companies Fail at Strategy.
The main reason for failure is that most of the companies do not have a proper digital marketing strategy in place. What is more, according to a study, the second reason for is that employees in key strategy roles aren’t qualified enough to make strategic decisions. Therefore, they simply try to adopt the digital marketing tactics used by their competitors.
When not having a proper digital marketing strategy, stakeholders just end up executing a list of tasks. Some might bring value to the business while others might not, and hence, waste a lot of money. A proper strategy shows what a company should do and what it should not. Quite often, especially in large companies, conflicts of interest arise between marketing departments, which managers are unable to solve because of the lack of a proper strategy.
Establish a Clear Roadmap to Success.
As you will see below, we follow a very methodical and efficient approach when creating a digital marketing strategy. Once we analyse all business objectives and tactics, we create very detailed and well-organised plans of actions. Any stakeholder could easily understand what actions are required for each marketing channel or area.
Let our qualified consultants create a highly measurable strategy for your business. We can help you optimise all acquisition and retention channels, achieve maximum profit, and get your business ahead of the competition.
Our Digital Marketing Strategy Approach.
Business Objectives
The very first step in our approach is to understand the reasons why your website exists. The purpose of having a website might be to serve multiple business objectives. Knowing those objectives will help us conduct a better analysis, set relevant goals and create effective marketing plans. The objectives must be doable, understandable, manageable, and beneficiary to the company or customers. There is a list of some common business objectives below:
Increase Sales/Leads
Increase Average Order Value
Increase Brand Awareness
Increase Engagement
Increase Site Traffic
Improve User Experience
Improve Conversion Rate
Increase Online Market Share
Create Loyalty
Educate Customers
Digital Marketing Tactics
Digital marketing tactics are specific strategies we can leverage to accomplish a defined business objective. We typically set a number of tactics per objective. To take an example, if your objective is to increase sales, some tactics might be to: invest in PPC remarketing campaigns, reduce bounce rate and improve the conversion funnel. Below there is a list of some common tactics:
Run PPC Campaigns
Run Display Campaigns
Run Remarketing Campaigns
Run E-mail Marketing Campaigns
Perform CRO
Reduce Bounce Rate
Personalise Website
Perform Inbound Marketing
Digital Marketing Plan
Once the tactics are determined, we create a separate digital marketing plan per digital marketing area such as SEO, PPC, CRO, Inbound Marketing etc. Given that each marketing plan is channel or area-specific, we will be able to cover how the objectives are going to be achieved in a detailed and organised manner. Every digital marketing plan will contain information such as:
Objectives & Tactics
Specific Marketing Actions
KPI & Target by Action
Prioritisation of Actions
Current Performance
Competition Analysis
Market Trends
Audience Segments
Budgeting & Forecasting
Timeline & Deadlines
Execution
Before we start executing any digital marketing strategy, we present it to our client for potential adjustments such as budget re-allocations, re-prioritisation of actions etc. Once the final touches are incorporated, we begin the execution of the strategy and more specifically, the implementation of each digital marketing plan.
During its execution, we will constantly be monitoring the success of the strategy based on the KPI benchmarks (before and after metrics) as well as the KPI targets.
Specific Digital Marketing Strategies.
We offer a wide range of specific digital marketing strategy services to businesses that want to improve certain parts of their digital marketing efforts. Discover them below.
If the vital objective of your business is to bring in new customers, then what you need is a proper customer acquisition strategy. We can help you determine the most appropriate acquisition tactics and create a digital marketing plan per acquisition channel for your business.
What is more, given that the cost of acquiring new customers has increased by 50% over the last years, our acquisition strategy will focus on decreasing the cost per acquisition of your campaigns.
Retention strategy is the practice of identifying and adopting digital marketing tactics to maintain an existing customer base, create loyalty and increase customer lifetime value. The most common retention channels are PPC, Social Media, SEO, E-Mail and CRM.
It’s a common knowledge that it costs five times more to get a new customer than to retain an existing one. Indeed, customer loyalty could save you a lot of money such as acquisition and onboarding costs.
An SEM strategy could improve the visibility of your website on search engines through the use of several paid search advertising or search engine optimisation tactics.
If you are looking to dominate the search engine result pages, we can create the perfect synergy between the SEO and PPC channel. Let us drive more website traffic for your business.
If your objective is to generate free traffic to your website through organic search engine results, you are in the right place. We can thoroughly analyse several search result ranking factors and the SEO strategies of your competitors to create a clear roadmap and action plan on how to outrank them.
Our audit will reveal your SEO weaknesses and all outdated tactics that now hurt your rankings. Whether you have a small or large website, we can offer a custom SEO audit service to you. Find out more about our packages and prices, and of course, request a free consultation today.
A successful PPC campaign begins with a strategy. We can develop a PPC strategy for your business after having identified your business challenges, objectives, goals, current campaigns and your competition. A detailed action plan and roadmap to success will be presented to and discussed with you.
Lets us conduct a thorough PPC audit that can save your business a lot of money but at the same time, improve your advertising performance. We have helped dozens of small-sized businesses and enterprises save thousands and millions of euros, respectively.
Who doesn’t use social media nowadays? There are about 3.5 billion people around the world actively using social media. If you want to scale up your online advertising activity, social media ads can generate demand and more conversions for your business.
We can create a very effective paid social media strategy for your business. Learn more about our paid social advertising services and request a free consultation today.
A CRO strategy is all about improving the website experience to generate more revenue with existing traffic without the need of giving discounts or investing in acquisition campaigns.
We offer several top-notch CRO solutions for your business. Learn more about the methodology we follow and the advanced tools we use. Discover our packages and prices and request a consultation today.
An inbound marketing strategy is all about attracting users by creating valuable content, say in a blog, capture leads and then nurture those leads to convert them into customers.
The strategy will reveal several tactics and ideas on how to attract prospects to your website.
Affiliate marketing is the process of having third-party websites or people promote your business for a commission for every sold product or service. In other words, the affiliate partner earns a commission for every product of they manage to sell.
Depending on your business activity, there might be many affiliate network opportunities available. Our affiliate strategy will reveal the best tactics for your company.
Influencer Marketing is the process of increasing brand exposure, building authority and connecting with new audiences through influencers. There are thousands of influencers on YouTube, Facebook and other social media that engage and influence their audiences daily.
We can analyse your needs, find the most appropriate influencers for your business, and plan all the little details.
Choose The MOST Qualified Consultant.
There are plenty of businesses outsourcing digital marketing activities to agencies. A great deal of them selects agencies or consultants solely based on the fact that they have clients in the same industry, instead of checking how many years of experience and knowledge they have gained in the digital marketing field. Frankly enough, it takes many years and hard work to learn how the digital marketing ecosystem works, and a few days to understand how to optimally promote a company that operates in a certain industry.
A qualified agency could save thousands or millions of euros on media buying per year while generating more conversions.
