The Importance of Local SEO.
Local SEO is the practice of optimising certain on-site and off-site elements to increase the visibility of your business whenever locals search for your products or services in search engines such as Google, Bing and Yandex. When it comes to searches having “local intent”, Google and other search engines do not serve the same results to every user. The results vary based on the user’s location and several other local SEO factors that we can optimise.
Besides boosting the visibility of your business in search engines, local SEO can make your brand look more trustworthy and generate more revenue.
Ideal for Any Local Business, Small or Large.
Local SEO is an effective way to market any type of local business such as dealerships, restaurants, bars, banks, plumbers, handymen, retail stores, you name it.
Whether your marketing objective is to get locals to visit your physical store or call for your services, our local SEO expert can utilise several advanced optimisation techniques to help you achieve it.
80% of Local Searches Result in an In-Store Purchase.
According to a recent study, 80% of local mobile searches result in an in-store purchase. To take an example, when someone is searching for an Italian restaurant on their mobile phone, most likely there are going to visit the chosen restaurant the very same day.
Based on the above, it’s of paramount importance to have a local SEO strategy in place so that your business gets prominent positions in search result pages to convert those extremely qualified searchers.
95% of People Read Online Reviews.
Online reviews left about your business on Google, Facebook, TrustPilot, Yelp and other review websites influence not only purchase decision but local search rankings as well.
According to a recent study, 95% of people read online reviews, and 93% of them say that online reviews impact their purchasing decisions.
When it comes to rankings, it’s a no brainer that a business with 5-star reviews outranks a business with 3-star reviews.
Professional Local Optimisation Services.
Whether you have performed local SEO in the past or not, we have a service for you. We can set up citations as well as carry out advanced local SEO techniques.
Citation Setup & Verification
A Local Citation, also known as Online Business Listing or Online Directory Listing, is a reference to the name, address, phone number and activity of a business on a third-party website. Our Local SEO expert can set up and verify citations on the following websites:
Google My Business
Bing Places
Apple Maps
Facebook Page
Yelp
Yahoo Local
LinkedIn
Glassdoor
Yellow Pages
Other Local Directories
Citation Optimisation
Quite often, internet users create citations on behalf of businesses to submit reviews or other pieces of information. We can claim the ownership of those listings, optimise them for higher local rankings, showcase photos and provide additional information about your business. Below is a list of our citation optimisation services:
Citation Claiming
SEO Optimised Descriptions
Business Opening Hours
Business Photos (provided by the client)
NAP Citations Audit
NAP Citations Consistency
Reverse Engineering of Competitor NAPs
Local Link Building
On-Page Optimisation
Search engines assess on-page technical and content elements to determine whether a page should rank higher in a local search. In addition to that, having a well-functioning, fast and responsive website that meets and exceeds searchers’ expectations could definitely boost your local rankings.
Local Keyword Research
Keyword Optimisation
Local Business Schema Markup
Reviews Management
Google and other search engines utilise brand signals to identify the trustworthiness of a company. Brands with great customer reviews rank higher in local searches. So, replying to good reviews and dealing with fake negative reviews left by competitors or disgruntled previous employees is of paramount importance.
Reviews Management
Dealing With Fake Negative Reviews
Reports
Local SEO related decisions should never be based on assumptions. We can ensure that local SEO performance is accurately measured and reported transparently.
Local Pack Rankings
Local SEO Report
SEO Performed by Experts Leads to Outstanding Results.
There is an abundance of online marketing forums and groups, whereby hundreds of users posing as SEO professionals ask a question like: “I have just landed a client that wants to rank on 1st position for ‘keyword x’ – how can I do that?” Many end up buying cheap backlinks for their clients, which harm search rankings and might easily draw Google penalties.
Yet, many companies hire agencies based on the fact that they have clients in the same industry, instead of evaluating how many years of experience and knowledge they have gained in the SEO field. Frankly enough, it takes many years and constant effort to keep up to date with all algorithm updates. Let’s not forget that 98% of those updates are not industry-specific, meaning the same rules apply to all websites.
Given that it’s extremely easy to waste money or even worse harm your current SEO performance, it’s of utmost importance to get SEO experts to successfully optimise your website.
